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International SOS advises that preparations for the upcoming Hajj pilgrimage are unlikely to change significantly in the immediate term.

The recent US-Iran conflict and the wider Middle East crisis highlighted a critical reality: organizations cannot build crisis readiness in the middle of a crisis, they rely on what is already in place. Those with simple, well-practiced plans and clear communication were able to respond quickly, while others faced delays and uncertainty. The crisis also reinforced that preparedness is not only operational but human, requiring reassurance, clarity, and connection for employees on the ground. Key gaps emerged around communication, decision-making authority, evacuation planning, and access to support. Ultimately, crisis readiness is not a document, it is a capability that must be built, tested, and maintained in an increasingly uncertain world.